STOOS CUSTOMS

ART DIRECTION / BRANDING / COPYWRITING / CORPORATE IDENTITY/ DESIGN / PHOTOGRAPHY / WEBSITE

The brief was to conceptualise and create a brand ethos, identity and website for local custom bike crafter, Stoos Customs; whose speciality is building street-ripping steeds for affluent, local and international markets.

PERSONALITY

The process began by giving each bike a Stoosified personality. We sat with owner and creator, Alex, to gain an understanding and find the inspiration behind each bike. Once the names had been decided upon, we moved onto logo creation. The names and logos that were created drew inspiration from the characteristics that live in the particular bike as well as the history behind the design.

DEVELOPMENT

A custom, responsive website, that flawlessly accentuates the unique features of each bike, was designed and created. The site is a tribute to Alex and his epic creations; it houses bike profiles, an image bible of each bike, and the story of the man behind the metal, explaining the mindset of Alex Stoos and his ass-kicking sleds.

@TWOAMAGENCY

THE STUDIO

  • +27 (21) 447 0041
  • Unit 3, The Stockyard, 3 Ravenscraig Road, Woodstock, Cape Town, 7925
  • hello@twoam.co.za
TWO AM AGENCY (PTY) Ltd
Reg No: 2013/164948/07
VAT No: 4100265232
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