QUOIN ROCK

ART DIRECTION / BRANDING / COPYWRITING / CORPORATE IDENTITY/ DESIGN / PHOTOGRAPHY / WEBSITE

Quoin Rock wines has recently made the decision to reposition themselves as an “Ultra Premium” wine in the South African market. We were challenged to make this transition happen by providing the client with a complete brand remodel, from wine labels to online presence, and social media to brand collateral.

WEBSITE

The characteristic of each wine was brought to life by utilising crafted typography in partnership between powerful images that tells the unique story behind the estate and what you could expect upon drinking it’s wines. This was communicated through the use of responsive website design that seamlessly adapt to any device.

CORPORATE IDENTITY

The revamp of the Corporate Identity required the input of both strategic and creative teams in order to effectively communicate the Quoin Rock brand positioning. We modernised the corporate identity through the use of contemporary typefaces, paired with a powerful colour palette that is led by black and gold.

SOCIAL

Social media was used to communicate the new brand position of Quoin Rock. Consistent updates around the refurbishment of the estate and the developments in the quality of the wine were communicated. This created a two way conversation keeping the loyal Quoin Rock wine lovers in the loop and creating awareness & anticipation within a new wine audience about things to come.

@TWOAMAGENCY

  • RT  @ubuntubami : Great meeting at TWO.AM Agency today discussing  @Caring4Girls  - exciting times ahead... Thanks… https://t.co/LKrNKu7I9v2 weeks ago
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  • To all those attending the #AntiZumaMarches today. Stand unified, and above all, please be safe. #WeAreOne2 months ago

THE STUDIO

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